Thursday, May 26, 2016

Issue in reporting for a global audience.

Everyone have the ability to access to the internet, it just within a second, a person can access to the global internet whenever they want to. It does not matter whether a modern journalist or traditional journalist, it becomes a challenge for them to report an issue to a global audience. This comes to the mind that, different local cultural practices, language barrier, different perception and interpretation towards the reporting. However, Freeman (2008) said that what is reported now, will reach to an international audience and will impact how the nations view their constituency and their place in the world. Therefore, it is very important for journalist to filter their work, facts check before publishing to online news portal. Besides that, when reporting to a global audience, transparency in reporting is very crucial for a news agency in term of the reputation of the company. An honest and truthful reporting with zero bias is what the people around the world are expecting from the news agency. Moreover, it is not advisable for a journalist to use their local jargon or slang into their write up, because reporting to a global audience may not understand the slang or jargon, therefore, it may cause an unprofessional image towards the news agency. Lastly, story framing and using a different cultural source from different country can makes the story stay relevant and credible (Lieb 2009, p. 293-306). A journalist should know what to report when comes to not only local but global.

Reference list
1. Freeman, S 2008, Public problems in international reporting: the expanding public sphere, Journalism Ethics, viewed 15 October 2015

2.  Lieb, T 2009, All the news: writing and reporting for convergent media, Pearson Education Inc, Boston.

Saturday, May 14, 2016

Making stories relevant to an online audience

It is important for a journalist to stay where they should and stay within the reporting process. Once an information disseminate beyond the line, the information could be misinterpreted. Therefore, staying relevant on what it should be is very crucial for a journalist to keep in mind that, they should not go beyond that. Besides that, the content in the stories which published online should have the verification of the news, accountability for the trusted authority and independence towards the bias. If an online news portal contains such elements, the particular news portal could have the trust of the reader. However, what reader wants and demands is an important factor when delivering news to online audience. It is a mutual exchange between the reader and the news portal where both get what they want to achieve. According to Lieb (2008), knowing their audience and adhere few basic rules of keep headlines prompted, use bullet points, hyperlinks, and keep stories short, to ensure reader interest is gained and maintained throughout the time. In this 21st century, human behavior of not favorable in looking a long paragraph is common. Therefore, journalist should keep their stories as simple as possible and yet keep the story strong and solid to penetrate the reader mind.

Reference list

1.Lieb, T. 2008, ‪All the News: Writing and Reporting for Convergent Media
2.Faema, M. 2014, Making stories relevant to an online audience