Making stories relevant to an online audience

It is important for a journalist to stay where they should and stay within the reporting process. Once an information disseminate beyond the line, the information could be misinterpreted. Therefore, staying relevant on what it should be is very crucial for a journalist to keep in mind that, they should not go beyond that. Besides that, the content in the stories which published online should have the verification of the news, accountability for the trusted authority and independence towards the bias. If an online news portal contains such elements, the particular news portal could have the trust of the reader. However, what reader wants and demands is an important factor when delivering news to online audience. It is a mutual exchange between the reader and the news portal where both get what they want to achieve. According to Lieb (2008), knowing their audience and adhere few basic rules of keep headlines prompted, use bullet points, hyperlinks, and keep stories short, to ensure reader interest is gained and maintained throughout the time. In this 21st century, human behavior of not favorable in looking a long paragraph is common. Therefore, journalist should keep their stories as simple as possible and yet keep the story strong and solid to penetrate the reader mind.

Reference list

1.Lieb, T. 2008, ‪All the News: Writing and Reporting for Convergent Media

2.Faema, M. 2014, Making stories relevant to an online audience